Earlier today Microsoft added the advertising network aQuantive to it’s kitty. Now, another big deal is possibly in the making. Vecosys is reporting that Google is all set to purchase the extremely popular RSS Feed Delivery service FeedBurner.
Feedburner is one of the fastest growing startups, and is extremely popular among bloggers. It would provide Google instant access to a large number of publishers in a fresh territory. With the inclusion of RSS Feed readers in all major browsers more and more people are waking up to the advantages of RSS Feeds. RSS Feed monetisation is already profitable, and this is a market Google can not afford to miss out on. Not only that, if they decide to integrate Feed Stats into Google Analytics that would make add more value to an already popular service.
But, again as this stage it’s just a rumour. None of the involved parties have confirmed or denied this report.
Update (24rth May) : This is no longer a rumour. TechCrunch is reporting that the deal has been sealed for $100 million.