YouTube has struck a content sharing deal with Eros Entertainment that will enable it to offer content from Bollywood movies. The Eros Entertainment – Bollywood Channel will feature music videos, trailers and promotional videos. As of now 163 videos are available for viewing.
Content from several Bollywood movie is already available illegally on YouTube (many movies are available in their entirety). However, I believe that this is the first instance of YouTube tying up with an Indian media company. With the penetration of broadband increasing in India, companies are finally realising the benefits of leveraging the web. Rajshri Media already provides significant amount of video content on their portal for free.
I am sure this is only the beginning. The web offers an easy and cost efficient venue for promoting content. As broadband connection gets cheaper and faster, I expect Indian companiesto start taking advantage of the internet in a big way.