Do you remember Joost – the video streaming that promised to bring Television to your desktop? It made a big splash when it was launched. Joost invites were much sought after resource. But then something went wrong. People stopped bothering about Joost. No one wanted to download a separate piece of software to watch videos. Sites like Hulu and SurfTheChannel stole Joost’s thunder. Thanks to them people could now watch Television right from their browser. While Joost clung to it’s software based distribution system people moved on elsewhere.
But finally, after more than a year and a half since their launch Joost has decided to make the switch. Last month they started offering their streams via a browser plug-in. Earlier today they finally took the plunge by getting rid of all additional baggage and switching to a web-based player powered by Adobe Flash. I am glad to seem them make the transition. I am even more glad that they achieved this without sacrificing on the quality of videos. But the big question is – is it too late?